Bahiana supports the Frame do Bem Campaign

As a health-oriented institution, the Escola Bahiana de Medicina e Saúde Pública always supports campaigns aimed at the well-being of the population. The most recent of these is the campaign Good Frame, whose goal is to transform smiles and change lives.

The idea is to raise funds to maintain the program good class, a social organization that, for 14 years, has united dentists in Brazil, Portugal and 12 countries in Latin America, to provide free assistance to low-income youth. Follow-up is done until patients turn 18 years old. 

The professor of the Dentistry course at Bahiana and coordinator of Turma do Bem in Salvador, Leonardo Costa, says that the organization does not receive public funds, being maintained with the help of companies, donations and events. To manage a structure of nearly 80 people for the project, a campaign is carried out every year.

This year, the campaign is called Frame do Bem. The campaign film was divided into 2.300 frames. “The donor, by acquiring one of these frames, can transform each one of them and see their help reverted to dental treatment”, explains Leonardo.

Singer Jairzinho participated in the campaign. In addition to collaborating with a donation, he paid tribute to his father, Jair Rodrigues, recording the song O Sorriso. Santa Clara advertising agency also promoted the campaign completely free of charge, in order to get collaborators for the project.